Applying Total Quality Management (TQM) Principles for Teaching Arabic to non-Native Speakers: A Descriptive Analytical Study

Abstract

Abstract: This research aims to investigate the impact of Total Quality Management (TQM) principles on teaching Arabic to nonnative speakers. Language instruction therefore needs beneficial strategies that will improve educational outcomes, and these can be derived from the Total Quality Management (TQM), which is a comprehensive management approach geared towards improving quality and performance. This study relates the TQM principles (customer focus, leadership and strategic planning, process management, continuous improvement, fact-based decision making) to Arabic language programs, to overcome common challenges and maximize teaching practices. This research utilizes a combination of survey data and interviews to analyse the extent to which TQM application influences instructional quality and student satisfaction. The key findings suggest that institutions that implemented TQM principles did gain significant improvement in teaching effectiveness, curriculum relevance and overall program quality. Personalized instruction, systematic feedback and continuous improvement did equip students with much improved engagement and satisfaction. Additionally, this study sets forth challenges of implementing TQM including balancing flexibility and standardization and managing resource constraints. Based on successful applications of TQM principles, recommendations are given to educational institutions for stronger focus on customers, leadership support, process optimization, continuous improvement, and data driven decision making. The findings of this research contribute to the further understanding of how TQM could be used effectively in language education and provide practical insights of how institutions can effectively improve the quality of instructed Arabic for non-native speakers.

Keywords: TQM, Arabic for non-native speaker, Language teaching