PRELIMINARY INVESTIGATION FOR A DA’WAH MODEL TO SPREAD THE MESSAGE OF ISLAM IN A PLURAL SOCIETY

الملخص

ABSTRACT

   Objectives this paper reports on the investigation conducted using qualitative research method to determine the best da’wah model to spread Islam to non-Muslim in the plural society. Methodology this research was conducted by interview technique using one of da’wah organization, Yayasan Pendidik Kami (YPK) The research was focus on YPK da’wah activities which also involved as an alternative da’wah organisational structure in order to spread the da’wah process and realizes the teachings of Islam among the non-Muslim members. Research findings this investigation is an effort to formulate new da’wah programme which can be utilized to succeed in the strategies outlined in the objectives. A comparison from previous studies on model da’wah before embraced Islam and after convert to Islam were compared to determine the effectiveness of dissemination of information to the target groups. Contribution this research can be used for academic purposes in term of developing a model for teaching and learning Islamic studies.

Keywords:dawah model, non-Muslims, target groups