Manager’s trends in the Jordanian ministries centers towards the application of the matrix (SWOT) and the factors affecting it and its role in achieving competitive advantage: An Empirical Study

Abstract

     This study aimed to identify the trends of managers towards the application of sucking matrix SWOT, Both internal and external factors affecting them in achieving the competitive advantage of the Jordanian ministries centers And the study population of the district managers in the twenty-three ministry in Jordan for 2015 consists were infinite numbers by reference to the organizational structures in their ministries and the exclusion of the Ministry of Defense has been taking a random sample soft included (300) as director after excluding the Department of Defense to study the specificity of their work and retrieve them 260 identify valid for statistical analysis by 86.6%, a good proportion of the study, to represent the ratio of the preview for the purpose of the study sample identification and adopted statements descriptive statistical analysis and regression coefficient test and statistical analysis t And F And it was one of the most important results of There are positive relationship between carrying out environmental analysis (SWOT) And competitive advantage in the Jordanian ministries centers to cope with the upcoming competitive conditions in the Jordanian ministries, and recommended the study: the need to adopt an analysis SWOT. Form an integrated approach by senior management as a tool and means driving to achieve competitive advantage and create a distinct competencies, and seek to monitor changes in the external environment elements of the public in both its competitiveness on an ongoing basis to serve as a basis for the development of interactive successful relationships from the perspective of maximizing the use of the opportunities offered by the Jordanian ministries.