The Impact of Islamic Spirit as a Mediator in the Relationship Between Islamic Financial Products and Customer Satisfaction: An Empirical Analysis of Islamic Banks in Kuala Lumpur

Abstract

A complicated and nuanced link exists between Islamic financial goods and client satisfaction, with the Islamic Spirit playing a vital mediating role. The objective of this study is to investigate the impact of the Islamic Spirit on customer satisfaction with Islamic financial products, specifically examining important aspects including service quality, religiosity, and trust. Through a rigorous empirical research, this study investigates data collected from clients of Islamic banks and financial institutions in order to ascertain the degree to which the Islamic Spirit contributes to consumer happiness. The findings indicate that the Islamic Spirit plays a crucial role in influencing the connection between Islamic financial goods and consumer happiness. This emphasises the need of ensuring that financial services are in line with religious and ethical principles in order to cultivate customer loyalty and confidence. This study adds to the expanding collection of literature on Islamic finance by emphasising the crucial significance of spiritual and ethical variables in the decision-making processes of customers.