The Influence of Social Media on Customer Decision-Making: A Case Study of the Real Estate Industry in Saudi Arabia

Abstract

The research explores the use of social media in real estate marketing in Saudi Arabia, highlighting its potential benefits over traditional methods. Data was collected through questionnaires and interviews with marketing managers in major cities. Findings indicated that while social media use in the real estate sector is still limited, some international companies effectively leverage it to enhance customer relationships and manage feedback. The study concludes that integrating social media into real estate marketing strategies is essential for brand building and improving competitive opportunities.