Religious Giving Behavior of Young Muslim and Christian Worshipers in Coastal Kenya: A Multi-Group Analysis

Abstract

This study investigates whether there are significant differences in the relationships between intention, socialization and trust on one hand, and the religious giving behavior of young educated Muslim and Christian worshipers in coastal Kenya on the other. The study augments the scant literature on the differences in religious giving behavior based on religious affiliation. A balanced sample of 300 Muslim worshipers and 300 Christian worshipers in coastal Kenya aged 18 to 25 was selected using stratified sampling technique and surveyed through an online questionnaire. PLS-SEM and multi-group analysis was conducted using SmartPLS 4 statistical package. The study only found significant differences in the relationship between socialization and religious giving behavior. This suggests that the outcomes of intention and trust were quite similar in the Muslim and Christian samples, while the effect of socialization was significantly higher for Muslims than Christians. Implications, limitations, and future research directions are presented.