The Relationship Between Technology Acceptance and Business Intelligence System Use: The Mediating Role of Behavioral Expectations

Abstract

The effects of technology acceptance on systems use have been the subject of a plethora of research in the last few decades. However, scant attention has been given to exploring the behavioral expectation’s role in the relationship between technology acceptance and systems use. Using technology acceptance model (UTAUT2), this study aimed to determine if there was a relationship between Technology Acceptance factors (Performance Expectancy (PE), Effort Expectancy (EE), Social Influence (SI), Facilitating Conditions (FC), Information Quality (IQ), System Quality (SQ) and Self-Efficacy (SE)) and BI System Use and whether Behavioral Expectations could be considered a potential mediating variable in this relationship. The research was conducted among university administrators in Gaza Strip. To address the study objectives, a quantitative survey was used. Data were collected from a convenience sample of 334 university administrators who used the information systems at 11 selected universities in the Gaza Strip. The results of the statistical analysis showed that Facilitating Conditions and Self Efficacy are significantly and positively associated with System use. Moreover, Behavioral Expectations do not mediate the relationship between the use of BI systems and Technology Acceptance Factors.