EXPLORING FACTORS AFFECTING IMPLEMENTING BLOCKCHAIN IN THE MIDDLE EAST: A TECHNOLOGY ACCEPTANCE MODEL PERSPECTIVE

Abstract

Blockchain technology is emerging as a transforming agent across social, business, and technological environments globally, owing to its transparent, distributed, and safe design. However, its implementation faces challenges, including inadequate cross-border cooperation, poor regulatory frameworks, and a dearth of qualified professionals. This thesis investigates factors influencing blockchain adoption in three key Middle Eastern nations: Saudi Arabia, Jordan, and the United Arab Emirates (UAE). Employing a mixed-method approach—integrating quantitative and qualitative data using an extended Technology Acceptance Model (TAM) framework—the study examines user perceptions, software quality concerns, and contextual enablers. The core research evaluates the influence of Perceived Usefulness (PU), Perceived Ease of Use (PEOU), Perceived Institutional Trust (PIT), and Perceived Privacy (PP) [5][6][7] on the decision to adopt blockchain technology. Findings emphasize the necessity of strong regulatory support, localized training, and focused awareness campaigns to foster sustainable blockchain adoption in the Middle East. The work acts as a model for regional application, advancing knowledge on how blockchain can propel digital transformation in the selected countries.