Identifying Factors that Impact Online Shopping Behavior in Jordan
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Abstract
Online shopping is one of the most growing and promising activities in the electronic commerce. Analyzing the behaviors belonging to its usage aims to give a deep understanding about the effect of the demographic factors on the actual usage behavior of online shopping. This study investigates the behavioral preferences of the online shopping depending on the impact of the demographic factors of the Jordanian consumers. The demographic factors that have been investigated are: gender, age, education level, employment status, income level, and level of technology experience usage. These factors have been investigated by six behavioral preferences as follows: the most convenient time, place, device for online shopping, consumers’ opinion about offering the same commodity on several online shopping websites, and the delivery speed, and also the most preferred method of payment. This study found that the demographic factors are significantly influencing on the consumers’ preferences of online shopping behavior.
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