Trust and Service Quality That Influencing on the Acceptance of Mobile Learning Services among Student in Al-Madinah International University

Abstract

This study presents the importance of studying Acceptance of Mobile Learning Services among Student in Al-Madinah International University. This study attempts to examine the acceptance possibility of mobile learning and the major factors affecting the application of mobile learning in the context of student in Al-Madinah International University. A quantitative approach survey of 256 students was used in this study. The modified acceptance framework grounded on the Unified Theory of Acceptance and Use of Technology (UTAUT) model is employed for ascertaining the factors affecting the Student in Al-Madinah International University intent to employ mobile learning. The statistical analysis outcomes indicate the citizens’ high acceptance level mobile learning.