Marketing Mix and It’s Impacts on Customers Decision on Apple Products (KSA) http://ojs.mediu.edu.my/index.php/ISMJ/submission/step/2?submissionId=859

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WAFA ABDULKAREM AL-HAITHAMI

Abstract

The goal of this study will be examined the relationship between marketing mix components (price, product, place, and promotion). In addition, the consumer decision making amongst 200 customers who have been interested in owning technology products and buying (iPad, iPhone, and laptop from apple company at Riyadh stores. Questionnaires will be adapted from previous studies had been disseminated and 200 questionnaires able to be used have been collected. Thus, it's miles expected which findings from take a look at will make a contribution to the present literature to theoretical and managerial approaches that allow you to higher understanding the role of the marketing mix in customer decision making, in particular in products of apple company.

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How to Cite
AL-HAITHAMI, WAFA ABDULKAREM. Marketing Mix and It’s Impacts on Customers Decision on Apple Products (KSA). International Sciences of Management Journal, [S.l.], v. 2, n. 2, aug. 2017. Available at: <http://ojs.mediu.edu.my/index.php/ISMJ/article/view/859>. Date accessed: 25 nov. 2017.
Section
Marketing